Hexclad Cookware
From Wikipedia, the free encyclopedia
HexClad (also known as Hexlcad Cookware) is an American cookware manufacturer based in Los Angeles, California. The company operates a direct-to-consumer business model and has an equity partnership with chef Gordon Ramsay.[1] HexClad manufactures hybrid cookware, kitchenware, cutlery, cutting boards, aprons, and tools distributed across the US, Canada, UK, EU, Australia, Mexico and Japan.[2]
| Company type | Private |
|---|---|
| Industry | Cookware |
| Founded | 2016 |
| Founder | Daniel Winer, Cole Mecray |
| Headquarters | Los Angeles, California |
Key people | Daniel Winer (CEO) |
| Products | Cookware sets & accessories |
| Parent | One Source to Market, LLC |
| Website | http://hexclad.com |
History
HexClad was founded in 2016 by Daniel Winer and Cole Mecray.[1] The company operates under the parent entity One Source to Market, LLC.[3]
In 2021, Gordon Ramsay became an equity partner in the business.[1] In July 2024, Studio Ramsay Global, a joint venture between Gordon Ramsay and Fox Corporation, invested $100 million in the company.[4] Bloomberg News reported that the transaction valued HexClad at approximately $1 billion.[4]
In 2023, a class action lawsuit was filed against HexClad’s parent company, One Source to Market, LLC, alleging that certain marketing claims related to product materials were misleading.[3] The company agreed to a $2.5 million settlement to resolve the claims, and as part of the settlement, updated its marketing language regarding product materials.[5]
Marketing & Partnerships
In May 2024, the company partnered with record producer Benny Blanco to release a limited edition apron and cookware set.[6]
In December 2024, HexClad collaborated with spirits brand Still G.I.N. on the release of a branded cocktail shaker in association with musicians Dr. Dre and Snoop Dogg.[7]
In February 2025, HexClad aired its first Super Bowl commercial during Super Bowl LIX. The advertisement featured Gordon Ramsay and comedian Pete Davidson.[8]
Cookware Technology
The company manufactures pans that use a laser-etched hexagonal design. HexClad holds U.S. Design Patent D983601 for this surface ornamentation.[9]