Hidden Pousadas Brazil
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 | |
| Company type | Privately held |
|---|---|
| Industry | Hospitality |
| Founded | 2008 |
| Founder | Alison McGowan |
| Headquarters | Brazil |
Area served | Brazil |
Key people | Alison McGowan, CEO |
Hidden Pousadas Brazil is a British company and website with operational headquarters in Rio de Janeiro. It provides international marketing and promotion services to independent Brazilian pousadas, including eco-lodges, bed and breakfasts, boutique hotels and guesthouses.[1][2][3][4][5][6]
The company was founded in 2008 by owner and Hidden Pousadas curator Alison McGowan, a British expatriate.[7][8][9] As of 2013, Hidden Pousadas Brazil listed over 400 pousadas on its site.[10]
In 2007, Hidden Pousadas Brazil founder Alison McGowan took a short vacation at a small pousada, Pousada Santa Clara, on the Brazilian island of Boipeba.[2][6][8] She realised the potential demand for pousadas as a niche segment of the Brazilian hotel market and created Hidden Pousadas Brazil, with its website to showcase pousadas throughout Brazil to independent travellers.[2][6] A draft blog was started in 2008 and the Hidden Pousadas Brazil website launched in January 2009.[8][9][10]
In July 2011, Hidden Pousadas Brazil began its partnership with the Brazilian Association of Ecotourism and Adventure Tourism (ABETA).[citation needed]
In October 2012, Hidden Pousadas Brazil was awarded Brazil’s Ministry of Sports official seal of approval for the project Brazil, a hidden paradise yet to be discovered, which was accepted for inclusion into Brazil's promotion of the 2014 FIFA World Cup.[11]