Hipermaxi
Bolivian supermarket chain
From Wikipedia, the free encyclopedia
Hipermaxi is a Bolivian supermarket chain created in Santa Cruz de la Sierra on 4 march 1994 by Tomislav Kuljis Füchtner. In 2025, there was 37 supermarkets and 37 pharmacies through Bolivia.
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 Hipermaxi in Equipetrol Norte, Santa Cruz de la Sierra | |
| Hipermaxi | |
| Company type | Private |
| Industry | Retail |
| Founded | 4 March 1994 |
| Founder | Tomislav Kuljis Füchtner |
| Headquarters | Santa Cruz de la Sierra , |
Number of locations | 37 (2025) |
| Services | Supermarket, pharmacy |
Number of employees | +4.000[1] (2024) |
| Website | https://www.hipermaxi.com/ |
History
The first Hipermaxi was inaugurated in Santa Cruz de la Sierra by Tomislav Kuljis Füchtner on 4 March 1994.[2][3] In 2014, the company opened their sixth subsidiary and announced the opening of three subsidiaries per year.[4]
According to Kuljis, Hipermaxi sales fell in 50% in 2020 due the COVID-19 pandemic.[3] Their first official COVID-19 case was announced on 4 April 2020.[5]
In 2021, the online app[6] and QR codes were implemented.[7] In 2023, Hipermaxi started selling food from the Croatian company Podravka.[8] In 2024, Hipermaxi launched their e-commerce platform.[9]
In 2025, Hipermaxi had 37 supermarkets and 37 pharmacies.[10] They also produce food products, including sausages and panettone.[11] Their subsidiaries are located in several Bolivian cities, including in El Alto,[12] La Paz, Montero, Sacaba,[7] and Cochabamba, including one unit inside of the luxury condominium Las Terranzas.[13]