Hit104.9 The Border

hit104.9 The Border (ACMA callsign: 2AAY) is an Australian radio station owned by Southern Cross Media. The station is based in Albury, New South Wales. Some programs based in Albury are simulcast to other Hit Network regional radio stations across the country.

Broadcast areaAlbury RA1^[1]

FrequencyFM: 104.9 MHz Albury

BrandingThe Border's Hit104.9

LanguageEnglish

Quick facts Broadcast area, Frequency ...

Hit104.9 The Border

Australia
Broadcast area	Albury RA1[1]
Frequency	FM: 104.9 MHz Albury
Branding	The Border's Hit104.9
Programming
Language	English
Format	Contemporary hit radio
Affiliations	Hit Network
Ownership
Owner	Southern Cross Austereo (Radio Albury Wodonga Pty Ltd)
Sister stations	Triple M 105.7 The Border
Technical information
Licensing authority	ACMA
ERP	100,000 watts
Transmitter coordinates	36.253620°S 146.855115°E / -36.253620; 146.855115
Repeaters	FM: 95.7 MHz Corryong FM: 100.5 MHz Falls Creek
Links
Public licence information	Profile
Website	Official website

Close

On 14 December 2016, Southern Cross Austereo rebranded all of their regional Hit Network affiliated stations to one centralised "Hit" brand.^[2]

Current line-up:

6:00am-9:00am: Dan & Christie

9:00am-12:00pm: Mornings with Bailey

12:00pm-3:00pm: Workday with Loues

3:00pm-6:00pm: Carrie & Tommy

6:00pm-7:00pm: Fifi, Fev & Nick

7:00pm-10:00pm: The Hot Hits with Nic & Loren