Hits Radio Pride
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11B (North Cumbria, Wolverhampton & Shropshire)
11C (Birmingham, Glasgow)
12A (Lancashire)
12C (London 1, Manchester)
12D (Stoke & Stafford, Edinburgh)
 | |
| |
|---|---|
| Broadcast area | United Kingdom |
| Frequencies | DAB: 10C (Liverpool) 11B (North Cumbria, Wolverhampton & Shropshire) 11C (Birmingham, Glasgow) 12A (Lancashire) 12C (London 1, Manchester) 12D (Stoke & Stafford, Edinburgh) |
| Branding | Loud & Proud Across The UK |
| Programming | |
| Format | LGBTQ+ programming |
| Network | Hits Radio |
| Ownership | |
| Owner | Bauer Media Audio UK |
| Hits Radio UK Hits Radio Manchester Greatest Hits Radio UK | |
| History | |
First air date | 28 August 2020 |
| Links | |
| Webcast | Rayo |
| Website | Hits Radio Pride |
Hits Radio Pride is a national digital radio station owned and operated by Bauer as part of the Hits Radio network. It broadcasts across the United Kingdom. It was launched on 28 August 2020 as a pop up Pride station focusing on music for the LGBT community.[1]
The station was sponsored by The Co-operative Bank for an initial run of 6 months. Additional content is produced by Reform Radio, as part of a grant awarded by the Audio Content Fund. Tough Talks’; is an 'intimate conversations between contributors from the LGBTQ+ community reflecting on the struggles that they face within society.' [2]
Hits Radio Pride also works with LGBT+ helpline Switchboard to promote support services.[2]
On 29 July 2020, Bauer announced it was to launch a spinoff pop-up station under the Hits Radio brand.
Hits Radio Pride launched at 8:00AM on 28 August 2020. Its output is similar to its sister station Hits Radio UK, with a particular focus on artists and musicians loved by the LGBTQ+ community.[3][4]
The concept for the station was first proposed in February 2020 by Ross Tilley, working across Bauer's Northern Ireland radio stations.[5]