Hive is reported to have been engaged to provide content moderation services to social news aggregator Reddit,[4] Giphy,[4] BeReal,[5] Donald Trump-affiliated social network Truth Social,[6] and on online chat website Chatroulette.[7] Parler, after its shutdown by content service providers in early 2021 due to a lack of content moderation, integrated with Hive and was allowed back in the App Store.[8] Hive's content moderation models have been leveraged widely in the livestreaming industry, where the cost of human moderation is high.[9]
Hive's models have also been used in events such as the Super Bowl[10][11] and March Madness,[12] and its contextual advertising models used by NBC Universal[13] and Vevo.[14]
Hive provides APIs to detect deepfakes[15] and AI-generated artwork.[16]
In early 2023, Hive released a free demo text classifier intended to detect AI-generated text.[17] Mark Hachman at PC World rated Hive's classifier favorably and found it more reliable than OpenAI's AI text classifier.[18]
