Hogarth Worldwide
Marketing company
From Wikipedia, the free encyclopedia
Hogarth Worldwide[2] is a WPP-owned global company that provides marketing Implementation services, including all-channel production and language services to international companies.
London
Company type | Private |
|---|---|
| Industry | Marketing, Advertising and Production |
| Founded | 2008 |
| Headquarters | 6 Brewhouse Yard, EC1V 4DG , London |
Area served | Worldwide |
Key people | Richard Glasson (CEO) |
| Products | adcastNXT, FIDO, ZONZA [1] |
| Services | Broadcast, print and digital production, post-production, CGI and retouching, creative expansion, language services (including transcreation) and distribution technology |
Number of employees | 7,500 (January 2024) |
| Website | www.hogarth.com |
History
Hogarth was established in London in 2008.[3] In 2009 the company formed a joint venture with WPP plc.[4] Richard Glasson – who joined the company in 2011 as chief operating officer – is the global CEO as of March 2023.[5]
Hogarth's business grew as more and more businesses started separating their advertising creative development from production.[6] Hogarth also manages and provides the production technology for in-house studio facilities at advertising agencies and client marketing organisations.
Some of the biggest clients Hogarth works for include Heinz,[7] Galderma, Nestle, Ford, Johnson & Johnson, Volvo.[citation needed]
Hogarth has featured in the Televisual poll of top post-production houses.[8]
As of January 2024, the company employs 7,500 staff globally, the largest in-house production of any agency.[9]
Offices
Joint ventures
Hogarth have established joint ventures with creative agencies and clients to provide production resources. These include:
- Grey London – the first advertising agency to form a joint venture partnership with Hogarth creating GreyWorks, a Hogarth managed in-house facility at Grey London.[11]
- JWT – Transmission is a joint venture between Hogarth and JWT.[citation needed]
- RKCR Y&R – this partnership provides studio management and production technology resource.[citation needed]
- Ogilvy & Mather – Hogarth and Ogilvy come together through RedWorks, a joint venture formed in 2012.[12]