Holywater Tech
Ukrainian technology company
From Wikipedia, the free encyclopedia
Holywater Tech (stylized in all-caps) is a technology company that specializes in artificial intelligence (AI), the development and publication of books, audiobooks, interactive stories, and video series for its proprietary applications.[2][3][4] One of its apps, My Drama, won the Webby Award in 2025.[5] The platform was inspired by the Microdrama format.[6][7]
| |
| Type | Private |
|---|---|
| Industry | Tech, IT, AI |
| Founded | 2020 |
| Founders | Bogdan Nesvit, Anatolii Kasianov |
Area served | United States, Germany, France, United Kingdom[1] |
Key people | Bogdan Nesvit (co-CEO), Anatolii Kasianov (co-CEO) |
| Products | My Passion, My Drama, My Muse |
Number of employees | 200 (2026)  |
| Website | https://holywater.tech/ |
History
Holywater Tech was founded in early 2020 in Kyiv, Ukraine, by Bogdan Nesvit and Anatolii Kasianov.[8][9] The company's initial team consisted of six members, and its first application, a live wallpapers and fonts app, generated $100,000 in monthly revenue within two months of its launch..[10][11][12][1]
In 2021, it shifted its focus towards building a content ecosystem, particularly by creating interactive story games[11] and My Passion, a mobile application for books.[2] In 2022, the company exited the app business, selling its portfolio of applications.[13][14][15]
In 2025, Holywater Tech introduced My Muse, an AI-powered platform for generating series.[1]
In 2025, the company received strategic investment from Fox Entertainment, aimed at expanding content creation capabilities and producing over 200 vertical video series.[16][17]
In January 2026, Holywater Tech raised $22 million in a funding round led by Horizon Capital, with participation from U.S. investors including Endeavor Catalyst and Wheelhouse. The funding is intended to support the expansion of its My Drama mobile-first streaming platform and the development of its AI-based content ecosystem.[18][19]
In February 2026, Holywater Tech acquired the AI-VFX studio Jeynix to integrate AI-driven workflows into its production and localization processes.[20] Following the acquisition, the company officially rebranded as Holywater Tech to reflect its shift toward an AI-first technology identity.[21]
My Drama
In 2024, the company launched My Drama, a platform for streaming vertical video series, designed for modern mobile audiences.[22][23][24]
Holywater Tech operates My Drama, a vertical video streaming platform that adapts selected titles from its book service My Passion into original series using AI-driven audience data.[25]
In May 2025, the My Drama app won a Webby Award and was named the Best Streaming Service of 2025 by the Webby Awards.[5][26][27]
In August 2025, the francophone Canadian newspaper La Presse reported that MyDrama had become the dominant platform for vertical short dramas in Europe.[28]
In early 2026, the company entered a partnership with FOX Entertainment and content creator Dhar Mann to produce a slate of 40 original vertical microdrama series.[29] The content is set to debut exclusively on the My Drama platform, with global distribution handled by FOX Entertainment Global.[30][31]
Overview
Holywater Tech develops and publishes the following applications, among which is a book app, a content platform My Muse[32][33] and My Drama, a platform for streaming vertical video series, offering mobile users short episodes (1–2 minutes). The platform ranks among the top platforms in its niche in Europe and the United States.[34][35]
As of January 2026, the company’s applications have been installed over 100 million times.[36][10][37]
In collaboration with Vivat Publishing, the company Holywater Tech also launched the project "PYSHY" — a contest for authors in the romantic fiction genre aimed at promoting their work internationally. Out of 444 submissions, a book by author Stephanie Lin became the basis for the vertical series Young Elite. The series became a hit in the U.S. and Europe, garnering over 10 million views on the vertical series platform My Drama.[38][39][40][41]
Products
Holywater Tech is developing an ecosystem comprising the following products:
- My Passion — a book app.[42]
- My Drama — a platform for vertical video series offering short episodes (1–2 minutes) tailored to a modern audience. My Drama ranks among the top platforms in its niche in Europe and the United States.[43][44]
- My Muse — a platform for vertical series produced with the support of AI.[45][46]
The company’s apps have been downloaded more than 85 million times, with over a million new users every month.[47]