Honest Mobile
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 | |
| Company type | Private limited company |
|---|---|
| Industry | Telecommunications |
| Founder | Andy Aitken, Josh Mihill |
| Headquarters | , United Kingdom |
| Products | Mobile phone services |
| Parent | Honest Enterprises Ltd |
| Website | honestmobile |
Honest Mobile is a mobile virtual network operator (MVNO) based in the United Kingdom. Founded in 2018 by Andy Aitken and Josh Mihill, the company is known for its focus on sustainability, customer loyalty, and the use of new eSIM technology. Their primary service currently operates on the Three UK network infrastructure.
Honest Mobile was incorporated in July 2018[1] by Andy Aitken and Joshua Mihill.[2]
The company has raised funding from a mix of traditional venture capital and crowdfunding. In April 2023, it closed a £3 million funding round from investors, including DMG Ventures and Wayra UK.[3] The company has also run multiple crowdfunding campaigns on platforms such as Seedrs and Crowdcube, inviting customers to invest in the business. A campaign in 2023 on Seedrs raised over £1.9 million from more than 1,200 investors.[4][5]
Services and Operations
Honest Mobile provides SIM-only mobile plans for consumers. The company's business model includes a loyalty discount that offers a reduction in the monthly bill for customers the longer they stay with the service.[6] The network operates as an MVNO using the infrastructure of Three UK.
In addition to its standard SIMs, the company offers a "Smart SIM", a data-only eSIM that provides access to the four major UK networks: EE, O2, Vodafone and Three UK, as a backup to a user's main SIM.[7] The Smart SIM is designed to provide connectivity for a limited number of "essential" applications, such as for navigation, messaging, and banking, and also includes free global roaming for these applications in over 180 countries.[8][9] The company also offers plastic-free eSIMs for its standard plans.[10]