Honey Maid
Graham cracker brand
From Wikipedia, the free encyclopedia
Honey Maid is a brand of graham crackers. First introduced by Nabisco in 1925, the brand is currently owned by Mondelez International.
| Product type | Graham cracker |
|---|---|
| Owner | Mondelez International |
| Introduced | 1925 |
History
The Pacific Coast Biscuit Company of Seattle (later named National Biscuit Company and shortened to Nabisco) first introduced Honey Maid in 1925.[1] The recipe used honey as an ingredient which was not the typical recipe at the time.[2] They were first introduced as Sugar Honey Maid Grahams and renamed Honey Maid Graham Crackers in 1965.[3] Nabisco also made a cookbook based on the crackers in order to promote the brand.[4]
Honey Maid was acquired along with Nabisco in 2000 by Philip Morris Companies who merged it into Kraft Foods. [5] It was later spun off with Kraft Foods into Mondelez International.[4] By 2012, Honey Maid had a 49.4 percent share of the graham cracker market. Current flavors include original (honey), cinnamon, and chocolate. [1]
