HowTo.tv
Instructional video website
From Wikipedia, the free encyclopedia
HowTo.tv was a video website that hosted instructional, brand-sponsored, videos on how to accomplish certain tasks, such as how to tie a tie or how to apply makeup. Users were able to view the videos directly on the website or download them to their mobile phone or iPod.[citation needed]
| |
 Screenshot of HowTo.tv's homepage | |
| Type of business | Limited liability company |
|---|---|
Type of site | Video hosting service |
| Headquarters | , United Kingdom |
| URL | www.howto.tv |
| Launched | June 4, 2007 |
| Current status | Defunct |
Background
HowTo.tv founders argue that instructional videos are a more efficient way to reach to customers than traditional advertising.
Thus, founder Howard Kosky told The Guardian, "the only people we would expect to go and view how to repair a bicycle puncture will be those people who have a bicycle and have a puncture, for a company like Halfords that's a very, very highly indexed pound as invested as there's zero wastage."[1]
Affiliations
L'Oréal, Wilkinson Sword, RWE npower,[2][3] among others showcased their videos on HowTo.tv.
The company also conducted marketing research.[4]
