Howies
From Wikipedia, the free encyclopedia
 | |
| howies | |
| Industry | Outdoor apparel, Sporting goods |
| Founded | 1995 |
| Founder | David and Clare Hieatt |
| Headquarters | , |
| Products | Clothing |
| Website | howies.co.uk |
Howies is a clothing company based in west Wales. The company was founded in 1995 and produces eco-friendly T-shirts, jeans and sportswear, with the aim of having ethically correct practices.[2][3] Howies use natural fabrics as alternatives to petrochemical-derived modern fabrics, including organic cotton, Merino wool and recycled cotton.[4][5] Howies T-shirts often have images or slogans with political or environmental themes and are screen printed by hand in a workshop located at the brand headquarters.[5]
The Howies brand has a strong identity within many UK active sports, notably mountain biking,[6] surfing and skateboarding, and has sponsored a number of athletes in these disciplines.[7]
It has made a number of special edition products associated with the Howies brand, notably with Curtis Bikes who continue to offer Howies blue as a standard colour option on many of their bikes. The company is particularly well known for its T-shirt designs, notably the classic logo design as well as 9 bikes, CCTV, Life*, Blood Donor and Home Work. The Howies name is often written in lowercase - the company's preferred style.