Hussein Fazal
Canadian-born American entrepreneur
From Wikipedia, the free encyclopedia
Hussein Fazal is a Canadian-born American serial entrepreneur based in San Francisco. He is the co-founder and CEO of Super.com, an American technology company.[1] Previously, Fazal co-founded AdParlor, one of the earliest Facebook ad optimization companies, later acquired by AdKnowledge in 2011.[2][3]
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Hussein Fazal | |
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| Born | Vancouver, Canada |
| Education | University of Waterloo |
| Occupation | Entrepreneur |
| Years active | 2008-present |
| Organization(s) | Super.com, AdParlor |
Board member of | CrowdRiff |
Early life and education
Fazal was born and raised in Vancouver, Canada.[4] His family are Ismaili Muslims.[4][5]
Fazal attended the University of Waterloo, where he earned a computer science degree.[6][7] Fazal also attended Waterloo's co-op program along with Henry Shi.[8] In 2011, He was accepted into the NEXT 36 program.[9]
Career
Fazal started his career as a software developer at Bell Canada in 2008.[10] Later that year, he along with Kristaps Ronka co-founded AdParlor, a bootstrapped Facebook and X ad optimization platform.[2] As one of the first companies to focus on performance marketing for social media, AdParlor worked with advertisers to scale their campaigns.[11][12] The company generated over $100 million in revenue and later in 2011 was acquired by AdKnowledge.[13]
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In 2016, Fazal co-founded SnapTravel, a conversational AI platform designed to help users book hotels via SMS and messaging apps like WhatsApp.[14] Over time, SnapTravel expanded its offerings, integrating financial tools and retail discounts, and rebranded briefly to SnapCommerce and then Super.com in 2022.[15] In 2024, Super.com was named one of the America's fastest growing companies by Financial Times.[16][17] In March 2025, Fazal spoke about 'the rise of Super Apps in the year 2024' at South by Southwest along with Ben Shen of Cash App and Loren Kosloske of Uber.[18] Later that year in October, he hosted a session on 'The Modern Company' with Shopify president Harley Finkelstein in the Canadian Elevate Festival.[19][20] Fazal has written for TechCrunch and Ad Age.[21][22]
Awards and recognition
- Forbes Fintech 50, 2023[23]
- Entrepreneur of the Year Ontario region, EY Entrepreneur of the Year, 2022[24]
- 30 Most Creative People In Advertising Under 30, Business Insider, 2012[25]
- 30 Under 30, Inc. Magazine, 2011[2]