Héritage (Canadian store)

Launched in February 1982 by Provigo, the first store was located on 3565 Taschereau Boulevard in Saint-Hubert, Quebec.^[1] In 1992, several of the Steinberg's locations that the company Provigo acquired were transferred to its Héritage chain.^[2][3]

The size of a typical Héritage outlet was between that of a traditional supermarket and a Maxi store.^[4] Héritage carried less products but offered bigger discounts than its sister chain Maxi.^[4] Like Maxi, Héritage stores were company-owned in contrast to the Provigo-branded locations that tended to be franchisees.^[5]

In April 1995, Provigo folded the 42 Héritage stores into Maxi bringing the latter's number of locations to 67.^[6] According to Provigo, having its discount stores under the single Maxi banner would enable it to provide better customer service.^[6]

In 2014, a plan by Provigo's owner Loblaws to revive the Héritage name was cancelled.^[7] This time, Héritage would have been used for franchises stores.^[7]