Idényt
Danish language lifestyle magazine
From Wikipedia, the free encyclopedia
Idényt (Danish: New Ideas) is a lifestyle magazine freely distributed to households. The magazine has been included in the Guinness Book of Records as the world's largest free magazine.[1] It has existed since 1978.
| Categories | Lifestyle magazine |
|---|---|
| Frequency | Ten times per year |
| Publisher | Benjamin Media |
| Founded | 1978 |
| Company | Bonnier Group |
| Country | Denmark |
| Based in | Frederiksberg, Copenhagen |
| Language | Danish |
| Website | Idenyt |
| ISSN | 1903-184X |
| OCLC | 1250190567 |
History and profile
Idényt was established in 1978.[1] The founding publisher of the magazine is Kai Dige Bach A/S.[2] Bonnier Group acquired 50 % of its publisher,[3] the Benjamin Media, in 2002.[4] In 2009, Bonnier Group fully acquired both the publisher and the magazine.[5]
Previously Idényt was published on a quarterly basis.[2] Later its frequency was switched to ten times per year and the magazine has eight different versions.[1] It has its headquarters in Frederiksberg,[6] and offers articles about home and garden.[1] Gitte Højbjerg is the director of sales of the magazine.[4]
In 2001, Idényt had a circulation of 2,517,000 copies, making it the fifth largest special interest magazine worldwide.[2]