Iff card
From Wikipedia, the free encyclopedia
 | |
| Location | Cardiff Vale of Glamorgan |
|---|---|
| Launched | 6 October 2010 |
| Discontinued | 29 November 2025 |
| Technology | |
| Currency | GBP (£50 maximum load) |
| Validity | |
| Retailed |
|
| Website | Iff Card |
Iff card was a contactless smart card introduced in Cardiff in 2010. It allows customers to travel on Cardiff Bus services after having pre-paid.[1]
The name "Iff card" is a play on the word "Cardiff".[2]
Having been an aspiration of Cardiff Bus for many years beforehand, the card was launched in October 2010 during a publicity event outside Cardiff Central Library. The first 30,000 cards were issued free of charge and pre-loaded with £3 of credit, after which the cards were charged at £5. The cards are now issued free.[1][2]
The company spent £300,000 on developing the card whose ITSO technology can be shared with other transport providers and public bodies in the future.[3]
More than 25,000 applications for the card were received within the first few weeks of its launch.[4]
Use
An amount of money is electronically loaded onto the card, either upon boarding a bus or at the Cardiff Bus customer service centre. A passenger then chooses a ticket type. The card can also be used as a season ticket. The card should be topped up when the balance is low, but the card allows the customer to acquire a negative balance up to £3,[1] the first operator in the UK to do so.
Those who have registered for an Iff card will be able to be sent service updates via text or e-mail during spells of bad weather.[5]
Restrictions
The card can be topped-up in units of £5, £10 and £20 up to maximum amount of £50. The card may be used by persons aged between 6 and 60. The Iff card cannot be used to pay a partial amount. The card would be cancelled if not used for a continuous period of one year.[6]
