InFlavour
Food and Beverages expo in Saudi Arabia
From Wikipedia, the free encyclopedia
InFlavour is a three-day food and beverage expo held annually in Riyadh, Saudi Arabia, and is considered the largest, government-backed food and beverage event in Saudi Arabia.[1][2][3] InFlavour was created by Tahaluf in partnership with the Ministry of Environment, Water and Agriculture of Saudi Arabia (MEWA) in 2023.[2][4]
| InFlavour | |
|---|---|
| Status | Active |
| Genre | Food and Beverages |
| Venue | Riyadh Front Exhibition and Conference Center (RFECC) |
| Location | Riyadh |
| Country | Saudi Arabia |
| Inaugurated | 29–31 October 2023 |
| Founders | Tahaluf |
| Attendance | 30,000+ (2023) |
| Website | inflavourexpo |
History
InFlavour was created in 2023 by Tahaluf in partnership with Saudi Arabia's Ministry of Environment, Water, and Agriculture (MEWA),[1][2][3] and was held for the first time in Malham, Riyadh, Saudi Arabia at the Riyadh Exhibition and Convention Centre from 29 to 31 October 2023.[5][6][7] InFlavour is considered the largest government-backed food and beverage event in Saudi Arabia in terms of gross square meters and global prestige.[1][2][3]
The inaugural event attracted tens of thousands of visitors, being joined by 400 brands, 200 investors, and 200 speakers representing 143 countries across the three days.[8][9]
InFlavour 2023 hosted the Five-Star Pitch Fest, a three-day startup pitch competition that invited pioneers in food, tech, and hospitality.[8][3] The competition provided startups with the opportunity to compete for one of three awards: the Plant The Idea Award, the Flourishing Founder Award, and the InFlavour Award.[8][3]
At the InFlavour 2023 competition, A Dozen Cousins, a US-based natural food brand that makes products inspired by traditional Creole, Caribbean, and Latin American cuisines won the InFlavour Award of $30,000 as part of the Five-Star Pitch Fest competition.[10]
Speakers and partners
InFlavour 2023 featured over 200 notable speakers and celebrities including Prince Khaled bin Alwaleed Al Saud, Manal Al Alem,[11] Marco Pierre White, and Miyoko Schinner.[8][12][13][14] InFlavour's sponsors and partners include government entities and brands including Lugmety,[15] PepsiCo, Pure Beverages Industry Company, Saudi Business Center, and the National Agricultural Development Company (Nadec).[14]