Inamorata (brand)
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| Industry | Apparel |
|---|---|
| Founded | 2017 |
| Headquarters | Irvine, California, United States |
Key people | Emily Ratajkowski |
| Products | Swimwear |
| Website | www.inamorataswim.com |
Inamorata (formally Inamorata Swim)[1] is a brand designed by Emily Ratajkowski that launched as a swimwear line.
On November 9, 2017, Harper's Bazaar UK published a story about Ratajkowski's impending release of her own swimwear brand after Emrata Holdings LLC acquired the trademark to Inamorata in August 2017.[2] The website for the bathing suit line, inamorataswim.com, went live on November 16, 2017 with three bikini separates and three one-pieces.[3][4] The initial bathing suit line debuted at prices ranging from $75 to $160.[1]
The word "inamorata" is borrowed from Italian word "innamorata" and means "in love".[2][5]