Infinifilm was a brand of specialized DVDs released by New Line Cinema. DVDs released under the brand contained coding that allowed viewers to be notified of and to access extra content on the disc relevant to the part of the film currently being viewed (such as deleted scenes, behind-the-scenes clips and cast member interviews). On selecting the offered content, the movie would be paused and the selected content would then be played. The user would be returned to the paused point in the movie afterwards.[1][2]
The first Infinifilm DVD release was Thirteen Days in 2001, and the last release was The Number 23 in 2007. Many of the label's films that New Line ported to Blu-ray featuring the original Infinifilm content were rebranded as "Focus Points". New Line then abandoned Infinifilm, most likely due to the 2008 absorption by Warner Bros.
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