Influence-for-hire

From Wikipedia, the free encyclopedia

Influence-for-hire or collective influence, refers to the economy that has emerged around buying and selling influence on social media platforms.[1]

Companies that engage in the influence-for-hire industry range from content farms to high-end public relations agencies. Traditionally influence operations have largely been confined to public sector actors like intelligence agencies, in the influence-for-hire industry the groups conduction the operations are private with commerce being their primary consideration.[2] However many of the clients in the influence-for-hire industry are countries or countries acting through proxies.[1] They are often located in countries with less expensive digital labor.[3]

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