Ingogo (company)
From Wikipedia, the free encyclopedia
ingogo is an Australian company that specialises in online taxi bookings. The company services the northern suburbs of Sydney.[1]
| ingogo | |
|---|---|
| |
| Type | Private |
| Industry | Taxi booking and logistics, Technology |
| Founded | August 2011 |
| Headquarters | , Australia |
Area served | Sydney |
| Key people | Lee Furlong (CEO) |
| Website | www |
Overview
The company has its own GPS-enabled booking system, and allows any nearby taxi service to pick up a fare regardless of which taxi service they work for.[2] The company was the first in Australia to provide passengers with fixed fares, which included all tolls and charges, and no surge pricing or extra fees due to traffic jams.[3][4] Ingogo's system allows users to book a taxi days in advance.[5] The company has focused on gaining corporate clients such as Qantas.[6]
History
In 2011, entrepreneur Hamish Petrie convinced Moshtix, a company Petrie founded in 2003 and later sold to News Digital Media in 2007, that his idea was workable.[7]
In May 2014, the company closed its internet-based tax receipt service when it was discovered that a security flaw enabled people to access information about clients, the last four digits of credit card numbers and taxi number plates.[8]
In 2015, Ingogo raised $12 million in a funding round that valued the company at $100 million. It claims to have raised more than $16 million in total from Australian investors.[9] More than $4 million came from crowdfunding alone, which was a record on the Australian equity-crowdfunding platform VentureCrowd.[10] The Australian Federal Government has also given the company a grant.[11] Another investor was MYOB co-founder Brad Shofer.[12]
In December 2016, the company postponed plans for a float on the Australian Securities Exchange. It was reportedly considering preference shares or a rights issue in the short term.[9]
In 2021, passengers in New South Wales were able to book taxis through Ingogo using their Opal commuter cards as part of a six-month trial which included ride share and share bike companies.[13]
In March 2026, ingogo announced its return to service in North Sydney after Manly Cabs went into administration.[14]