Intel Viiv
Platform initiative from Intel
From Wikipedia, the free encyclopedia
Viiv /ˈvaɪv/ was a platform initiative from Intel similar to Intel's Centrino and vPro. Initially (through release 1.7),[1] it was a collection of computer technologies with a particular combination of Intel ingredients to support a "media PC" concept. Intel also provided the Media Server as the core software stack on the PC to support "media" distribution through the home.
Marketing
Until 2007, Viiv was Intel's attempt to become the center of electronic-based home entertainment. Intel was repeating the marketing model for the very successful Centrino platform, which was their first branded platform. The Intel Viiv brand has been "de-emphasized" and comes after the CPU branding, similar to that of "Core 2 with Viiv inside", putting more focus on the CPU.[2]
There will be no additional releases beyond 1.7.1 of the media server product.