Into the Wild (LP song)
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| "Into the Wild" | ||||
|---|---|---|---|---|
 | ||||
| Single by LP | ||||
| from the album Forever for Now | ||||
| Released | May 21, 2012 | |||
| Recorded | 2011 | |||
| Genre | Indie rock, indie pop, alternative rock | |||
| Length | 3:53 | |||
| Label | Warner Bros. Records | |||
| Songwriters | PJ Bianco, LP | |||
| LP singles chronology | ||||
| ||||
"Into the Wild" is a break-through song by American indie rock recording artist LP. The song, which is best known for being featured in a Citibank commercial, was released as a single on May 21, 2012 through Warner Bros. Records.[1] The song was also included on LP's third studio album, Forever for Now (2014).
In the end of 2011, "Into the Wild" was prominently used in a Citibank ThankYou Card national TV ad campaign, featuring rock climbers Katie Brown and Alex Honnold. The song received vast exposure in the commercial,[2] as it had millions of plays on YouTube.[3] Both the commercial and the lyrics to the song were a subject of discussion: "Viewers of the commercial are almost as curious about the lyrics to the song", said Jeanne Moos on CNN.[4]
Music video
A music video for the song was shot at the Four Aces in Palmdale, California over the summer of 2012. Released onto YouTube on 4 October 2012, the video was directed by Shane Drake and features Brittany Snow and Haley Bennett.[5]
