Ioanna Angelidaki

From 2003 to 2008, Angelidaki studied at the Technical University of Crete with a degree in Industrial Engineering and Management.^[5] From 2008 to 2010, she received her master's degree in Marketing Management from the same university.^[6][7][8] Angelidaki met co-founder InstaShop Tsioris in 2003 while studying for her mechanical engineering diploma.^[9][10] After graduating, Angelidaki set herself up as an online marketing freelancer.^[11]

In 2013, Angelidaki and Tsioris came up with the idea for a voice-based social platform, Vound, allowing users to create 11-second clips using their voices, photos, special effects, and other sounds, but the project was closed after 17 months.^[12][13] In May 2015, Angelidaki founded Instashop with Tsioris.^[14]

In 2020, Berlin-based food ordering and delivery company Delivery Hero acquired her company for $360 million. The brand will continue to live on as an independent platform led by Tsioris and Angelidaki.^[15][16][17] The transaction is said to set a record value for a Greek startup and is one of the largest recent exits in the MENA region more generally.^[18]