J. Saxton Lloyd
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Joseph Saxton Lloyd | |
|---|---|
 Lloyd (right) in 1947 | |
| Born | 1907 |
| Died | 1991 (aged 83–84) |
| Occupation | Businessman |
| Known for | Lloyd Lake on the Daytona International Speedway was named after him |
Joseph Saxton Lloyd (1907–1991) was an American businessman in the mid-to-late twentieth century.[1] He was born in Savannah, Georgia, and was a longtime resident of Daytona Beach, Florida.
Joseph Saxton Lloyd lived in Jacksonville, Florida, with his parents from 1916 to 1923 and then moved to Orlando, Florida. They then moved to Daytona Beach, where he finished high school at Seabreeze High School. Saxton's father was a Frigidaire salesperson. Saxton's first job was with the Buick car dealership.[2]
Civic career
When Saxton Lloyd was 22, he was asked to head a Chamber of Commerce advertising scheme to attract beachgoers in Daytona. Later in life he served as chairman of an advertising advisory committee for Florida and as chairman of the State Advertising and Tourist Development Division of the State Chamber of Commerce. In 1953 he served as chairman of the Florida State Racing Commission.[citation needed] In 1955 Saxton Lloyd launched the Florida State Development Commission.[3] He replaced Henrietta Poynter on the St. Augustine Historical Preservation and Restoration Commission, which later became the Historic St. Augustine Preservation Board.[2] Saxton Lloyd was friends with Mary McLeod Bethune and for a time served on the board of directors for the Bethune-Cookman College.[4]