JML (company)
FMCG and TV Home Shopping Business
From Wikipedia, the free encyclopedia
John Mills Limited (trading as JML) is a consumer products company based in the United Kingdom that markets household and lifestyle products through retail demonstrations and video displays in stores.[2] The company develops and sells products in categories including homewares, health and beauty, DIY and gifts. It sells them through its website, TV channels and retail stores.[3]
 | |
| JML | |
| Type | Private limited company |
| Industry | Retail |
| Founded | 1986 |
| Founder | John Mills |
| Headquarters | London, England[1] |
| Key people | Ken Daly (Chief Executive Officer) |
| Website | www |
In addition to its own products, JML also distributes products by other international direct response television (DRTV) suppliers.[4]
History
John Mills founded JML in the basement of his house in Camden in 1986. Reverting to a model of selling at trade shows, the company expanded into direct-to-consumer selling after a trial involving end-of-aisle video demonstrations in third party-owned retail shops.[5]
JML first established its headquarters in Kentish Town, North London.[6] This was home to one third of the company's workforce, handling product development, marketing, direct-to-consumer marketing, video production, international sales and broadcast operations. In 2016, JML moved its headquarters to Chiswick, West London, as part of its expansion plans.[7]
JML's fulfilment centre is based in the Port of Tyne,[3] comprising a 24/7 call centre, retail sales team, warehouse and distribution facility.
In 2010, it was named as one of Europe's Top 500 Growth Companies.[8]
In June 2019 JML's current CEO, Ken Daly, was elected as Chairman of the Europe Board of Directors for the ERA (Electronic Retailing Association).[9]