Jack Faulkner

That success resulted in Faulkner being hired as head coach of the Broncos on February 1, 1962. He then added the title of general manager when Dean Griffing was fired five months later, and after Faulkner took over, the team made two prominent efforts to change its image. The first involved switching the team's colors from its original brown and gold to the fondly remembered orange, blue and white, while the latter involved the public burning of the team's vertically striped socks in July. The socks had been roundly criticized and remain a part of dubious lore in professional football history. In later years, to commemorate the team's history, Faulkner sent one of the only socks left that was saved from the fire to the Pro Football Hame of Fame .

After starting the season with a 6–1 record, the team collapsed by going in reverse during the second half of the season and finishing with a 7–7 record. Despite the slide, Faulkner was named AFL Coach of the Year.

That signing would be one of the last positive developments for Faulkner in Denver as he started to reshape the roster, getting rid of many of the team's veterans, including quarterback Frank Tripucka. These moves would prove disastrous when the team, lacking a consistent signal caller, dropped to 2-11-1 on the year. The frustration of the campaign exploded in the season finale on December 22 when Gillman's powerhouse Chargers defeated Denver 58–20. Faulkner accused his good friend of running up the score, with San Diego scoring a touchdown in the final minute, then going for two points before trying an onside kick with six seconds left. Though the controversy put a strain on the two coaches' friendship for a brief time their lifelong camaraderie was never questioned.

When the team lost their first four games in the 1964 season, Faulkner was fired on October 4, 1964, and replaced by Mac Speedie, with his final record at 10–21–1. However, following the 6–1 start two years earlier, Faulkner's team had managed only a 4-20-1 mark. Unfortunately the Broncos never would achieve real success until a decade or more later with another rookie head coach at the helm, Red Miller, who led them to their very first playoff appearance.

On January 22, 1965, Faulkner was hired as defensive backs coach of the Minnesota Vikings under Norm Van Brocklin, who had played quarterback with the Rams during Faulkner's tenure. The changing Northern climate had a major effect on the allergies of Faulkner's three-year-old son Jon, forcing him to resign after just one season before accepting a scouting position with the Rams.

After one season in that capacity, Faulkner went back to coaching as defensive backs assistant with the expansion New Orleans Saints under another former Ram, Tom Fears. After one year, Faulkner was promoted to defensive coordinator, but the continuing futility of the team resulted in Fears' dismissal midway through the 1970 NFL season. By that time, Faulkner had shifted to the team's front office, serving as player personnel director after the rigors of coaching had resulted in an ulcer. Before leaving the Saints for greener pastures once again in Los Angeles, Faulkner's last act with the Saints was to sign to the team a new quarterback whose last name still resonates in the NFL, Archie Manning.

On March 16, 1971, Faulkner joined the Rams for a third time, again becoming a scout for the team. Upon the arrival of new head coach Chuck Knox and long time friend two years later, Faulkner moved back into the coaching ranks again, serving seven seasons as the team's defensive line coach. During this stretch, the team played in five NFC Championship Games, finally winning the 1979 contest to compete in Super Bowl XIV.^[1]

Following that appearance, Faulkner left the coaching ranks for good and became the team's assistant general manager. That position quickly evolved into director of football operations which allowed him to best use his talents as a renowned evaluator of football talent. He served in that capacity up through the late 1990s when his title evolved into director of pro personnel responsible for evaluating the team's opponents and devising the weekly game plans with the coaching staff.

When the franchise shifted to St. Louis following the 1994 NFL season, Faulkner was one of the few staff members to stay in California. With Rams offices still based in Los Angeles he continued his work with the team all the way up to his death in 2008.