Jacques Bouchard
Canadian marketing executive
From Wikipedia, the free encyclopedia
Jacques Bouchard, CM CQ (August 29, 1930 – May 29, 2006) was a Canadian advertising executive and author. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising.
Jacques Bouchard | |
|---|---|
| Born | August 29, 1930 |
| Died | May 29, 2006 (aged 75) |
| Known for | Founder of one of the largest Francophone advertising agencies in Canada |
| Awards | Order of Canada National Order of Quebec |
He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.[1]
In 1999, he was made a Member of the Order of Canada.[2] In 2002, he was made a Knight (Chevalier) of the National Order of Quebec.[3]
Bouchard died of cancer on May 29, 2006. Following his death, his wife Caroline Bouchard established the Foundation Jacques-Bouchard, which assists severely ill patients spend their last days at home.[4]
