Jacques Marie Mage's founder, Jérôme Mage, began his career designing eyewear for brands in Southern California. The brand’s 2015 launch debuted its thick, sculpted, frames when the industry mainstream was focused on minimalist design.[5][6]
The brand's first collection was released in 2015, and included the DEALAN, a Wayfarer-like style produced using plant-based acetate, inspired by eyewear worn by Bob Dylan in the sixties.[1] In 2019, the company collaborated with the Hunter S. Thompson Estate to release a limited-edition aviator model inspired by the journalist’s distinctive eyewear, under license from the Gonzo Foundation.[7][8]
Past partnerships include a three-style collaboration with actor and musician Jeff Goldblum that began in the summer of 2021 [9] Goldblum has named his Jacques Marie Mage glasses as one of "his most signature pieces" in the Autumn of 2024.[10] In 2023, the brand worked with actor Jeremy Strong on a custom collection;[11] In 2024, JMM launched their third collaboration with acclaimed fashion editor George Cortina, promoted in a campaign that featured Duke Nicholson, and Devon Lee Carlson,[3] streetwear retailer, Union,[12] model and designer Erin Wasson.[13] Other partners include Olivier Theyskens,[14] Kate Bosworth,[15] and Enfants Riches Déprimés.[16]
