James Bettman
American academic
From Wikipedia, the free encyclopedia
James R. Bettman is an American academic who is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University.[1] He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.[2][3][4]
BornSeptember 15, 1943
TitleBurlington Industries Professor
EducationYale University
ThesisBehavioral Simulation Models in Marketing Systems (1969)
James Ross Bettman | |
|---|---|
| Born | September 15, 1943 |
| Title | Burlington Industries Professor |
| Academic background | |
| Education | Yale University |
| Thesis | Behavioral Simulation Models in Marketing Systems (1969) |
| Gerrit Wolf | |
| Academic work | |
| Discipline | Marketing Consumer behavior Psychology |
| Institutions | Duke University University of California, Los Angeles |
Doctoral students | Dan Ariely Kevin Keller Itamar Simonson Baba Shiv |
Books
- An Information Processing Theory of Consumer Choice, Addison-Wesley, 1979, p. 402, ISBN 978-0201008340
