Jane Maas
American advertising executive and author (1932–2018)
From Wikipedia, the free encyclopedia
Jane Maas (March 14, 1932 – November 16, 2018) was an American advertising executive and author.
Jane Maas | |
|---|---|
| Born | March 14, 1932 |
| Died | November 16, 2018 (aged 86) |
| Occupations | Advertising executive and author |
| Years active | 1964–2012 |
Career
Maas started her career as a junior copy editor at Ogilvy & Mathers in 1964 and rose to creative director and eventually became the second female VP of the agency.[2] In 1976, Maas joined agency Wells Rich Greene as senior VP and creative director.[3]
At WRG, Maas has been credited[2] with shepherding the I Love New York tourism campaign for the New York Department of Commerce.[1] Considered a trailblazer in the world of advertising,[2] Maas commenced her career during an era in which few women worked in creative or executive positions and is frequently referenced as one of the founding mothers of advertising.[4]
Books
- Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less (July 15, 1984), Macmillan, ISBN 9780312077310
- Adventures of an Advertising Woman (March 12, 1987), Random House, ISBN 9780449212547
- How to Advertise (2005), Macmillan, ISBN 9780312340216, with Kenneth Roman and Martin Nisenholtz
- Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond (February 28, 2012), Macmillan, ISBN 9781429941143
- The Christmas Angel: A Novel (November 19, 2013), Macmillan, ISBN 9781250037589