Jarret Myer
From Wikipedia, the free encyclopedia
Jarret Myer | |
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| Born | February 6, 1973 |
| Occupation |
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| Known for | Rawkus Records, Uproxx |
Jarret Myer (born February 6, 1973) is an American media entrepreneur who co-founded the record label Rawkus Records,[1] the YouTube talent company Big Frame,[2] and the digital media brand Uproxx. Since the sale of Uproxx to Woven Digital in 2014, Myer has served as Woven Digital's general manager of publishing.[3][4]
Myer founded independent hip hop label Rawkus Records with partners Brian Brater and James Murdoch in 1996. Myer met his cofounders while attending Horace Mann School.[5] The label's high-volume model of 12-inch releases was based on the strategy of punk rock music labels like SST and Victory.[6] The label became known for producing up-and-coming hip hop artists.[7] Myer and Brater scouted and signed all of the label's acts themselves, including Mos Def and Talib Kweli.[6] The label received financial support first from News Corp and then MCA from 2002 until MCA was absorbed by Interscope Geffen A&M Records in 2004.[8][1]
Myer was named on New York magazine's "35 Under 35" list in 2000 for his work with Rawkus Records.[9]
