Jeff Golfman
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Golfman was born on May 13, 1968, in Vancouver, British Columbia. He is a graduate of the University of Winnipeg Collegiate, and the Ivey Business School at University of Western Ontario.
Career
Golfman's career in environmental entrepreneurship began in 1990 when he launched the first curbside recycling program in Winnipeg.[1]
Prairie Paper Inc. (1998–2015)
In January 1998, Golfman and actor Woody Harrelson co-founded Prairie Paper Inc., a venture dedicated to manufacturing "tree-free" paper from agricultural waste.[2] The company's flagship product, "Step Forward Paper," is composed of 80% wheat straw waste and reached mass distribution through major retailers like Staples.[3]
The Raw Office (2015–2025)
In December 2015, Golfman founded The Raw Office, a certified B Corp specializing in sustainable procurement for corporate offices.[4] The organization became the only 100% carbon-neutral office supply company in North America, utilizing a proprietary "Responsibility Score" to evaluate product environmental impact.[5]
Send 123 Inc. (2025–present)
In 2025, Golfman transitioned into Send 123 Inc., an AI-powered smart procurement and supply chain software provider.[6] The company's proprietary AI-Procurement technology provides businesses with automated reporting, data-driven recommendations, and cost-saving insights to improve operational visibility.[7]