Jeff Satur

Born and raised in Bangkok,^[2] he has Thai-Italian-Indian ancestry from his father's side, while his mother is of Thai-Chinese descent.^[3][4][5] He's the second child in a family of five and has two brothers and two sisters.^[4]

Satur started liking music around 9-10 years old, mostly listening to metal music.^[6] He was inspired to take on music by AC/DC and X Japan,^[2] and learned to play the acoustic guitar, drums, bass and keyboard.^[6][7] In middle school he formed a band with his friends, taking on the role of singer,^[7] and started playing music seriously in grade 11-12.^[6] He learned the electric guitar and piano before taking formal singing lessons.^[2]

He graduated from the Satit Bilingual School of Rangsit University in Arts and Japanese language and has a bachelor's degree in Business Administration.^[1]

After entering the music industry through a TV contest, Satur auditioned at Kamikaze under RS Group,^[8] spending more than two years training until he debuted his first song, "Broken World", in 2013.^[1][2][4] When Kamikaze decided to close down, he was moved to The Demo label instead, releasing the songs "Miss You Like Crazy" and "Afraid to Say", which received positive feedback.^[8] In 2015, he signed with Garden Music until the contract expired;^[1][9] Satur then moved to Grand Music in 2018.^[5][9] He used several stage names through the years, like Jeff The Demo, Jeff Demo Project and Jeff Garden Studio.^[5]

In 2019, he decided to quit music and work at his father's business, but he met a manager called Pop, who gave him the opportunity to act in the short film He She It and compose a song.^[4] "Comedy" was Satur's first ever self-composed song.^[10] In 2020 he signed with Passenger Records,^[5] then with Wayfer Records under Warner Music Thailand,^[4][5] releasing the singles "Highway", "Complicated" and "Loop".^[11][12] At the same time, he reprised writing his own music.^[13]

Satur became known to the general public in 2022 after playing Kim, the youngest son of a mafia family, in the BL drama series KinnPorsche,^[4][14] for which he wrote and sang "Why Don't You Stay".^[2] This acclaimed song propelled international fame of Satur and T-pop.^[14] During the series world tour, he announced that Be On Cloud would no longer manage him as an actor, while his music contract with Wayfer Records would still be valid.^[15] In 2023 he subsequently founded Studio On Saturn.^[16][14] That same year, he held his first solo concert,^[17] and released "Dum Dum", "Lucid" and the English-language single "Black Tie".^[18][19] He also ranked first in the Chinese reality show Call Me by Fire Season 3, winning two awards: Hot Song Performance of the Year and Singing Family.^[20]

At the beginning of 2024 he served as mentor for Chuang Asia: Thailand^[21] and released his first studio album Space Shuttle No.8, followed by an Asia tour in Taipei, Hong Kong, Manila, Jakarta, Singapore and Bangkok.^[22][14] In August 2024, Satur starred in the movie The Paradise of Thorns and sang the soundtrack "Rain Wedding".^[23]

On May 3–4, 2025, he performed at Impact Arena, Muang Thong Thani as the first stop of the Red Giant Concert,^[24] which continued in Asia and Latin America from June to August.^[25] The tickets for São Paulo and Mexico City were quickly sold out.^[26] Following the Red Giant tour, in November Satur released the extended play of the same name, Red Giant.^[27]

He was the first-ever Thai artist to speak and perform at the Grammy Museum in Los Angeles for a Global Spin Live event on 3 March 2026.^[14][28] The 200-person event at Clive Davis Theater sold out in 2 minutes.^[14][28]

He is set to star in the TV series Vamp^[29] and Happy Ending.^[5] For the latter, he will also serve as producer, script writer, and composer.^[5][30]

In June 2024, Satur was named Thailand's ambassador for French luxury jewelry house Cartier along with Kimberley Anne Woltemas and Thanapob Leeratanakachorn.^[31] In September 2024, Italian-based American luxury sunglasses and eyeglasses brand Ray-Ban announced Satur to become its first ambassador for Thailand.^[32] On 19 December, Italian luxury fashion house Valentino appointed him as its first brand ambassador from Thailand.^[33]

Satur has named Toshi, Adam Lambert, Freddie Mercury, Brian McKnight, Mariah Carey, Beyoncé, and Michael Jackson as some of his musical idols,^[7] expressing his fascination both for the high-pitched vocals of X Japan's Toshi and the artistry of Yoshiki, as well as the powerful mid-range sounds of underground music and Slipknot.^[7] He has attributed his singing style, which "incorporate[s] both the powerful high-pitched sounds of rock, and the soft, delicate tone of R&B," to the wide variety of music he had been listening to when he was young.^[7]

• Space Shuttle No. 8 (2024)