Jerome Bettis trade

The then-Los Angeles Rams had selected Bettis with their first round pick in the 1993 NFL draft, and the bruising halfback from Notre Dame flourished under the offense of head coach Chuck Knox, gaining 2,454 rushing yards his first two seasons and being named the consensus NFL Offensive Rookie of the Year in 1993. However, Bettis was one of the few bright spots for the Rams at this time, as the team struggled to losing seasons in both of his first two years in the NFL and leading to Knox's dismissal following the 1994 NFL season.

In 1995, the Rams moved east to St. Louis, bringing in former Oregon head coach Rich Brooks to be their new head coach. Brooks installed a more passing-oriented offense, and Bettis was limited to 637 yards,^[1] a significant dropoff from his 1993 and 1994 totals. Some sports journalists, knowing the short lifespan of running backs in the NFL, thought Bettis might already be done. The coaching staff did as well; Brooks asked Bettis whether he wanted to move back to his college position^[2] of fullback for the upcoming 1996 season or preferred to be traded. By this time, most NFL teams had transitioned the fullback to a lead blocking role. While Bettis's size made him well-suited to lead block, he asked to be traded, believing he could still help an NFL team with his running.

Meanwhile, the Rams saw potential in Nebraska running back Lawrence Phillips, and planned to select him in the 1996 NFL draft even though his well-documented off-the-field issues gave other NFL teams pause.

The Rams had interest from teams for Bettis's services, primarily the Pittsburgh Steelers and the Houston Oilers, both of whom had run-heavy offenses.^[3] For the Oilers part, the team was entering its second full season under head coach Jeff Fisher and was still rebuilding from its late 1980s-early 1990s success after a threat from owner Bud Adams was followed through on blowing up that organization if it didn't reach the Super Bowl. The team had also announced a move to Nashville for the 1998 NFL season, which was expedited by one year due to lame duck status in Houston.^{[citation needed]}

With the Steelers, head coach Bill Cowher had been enamored by Bettis since his rookie season, when he had his breakout game in Week 2 against the Steelers by rushing for 76 yards and one touchdown (including a 29-yard run) in a 27-0 Rams win, and couldn't believe that Bettis was available for trade.^[2] Cowher had a balanced offense during his first four years, having a power running back during each of those years, first with Barry Foster (a holdover from Chuck Noll's tenure), then with Bam Morris after injuries cut Foster's career short. In all of those years, the team's offense was led by quarterback Neil O'Donnell. Coming off an appearance in Super Bowl XXX, O'Donnell left in free agency while Morris was arrested for marijuana possession,^[4] creating a void at running back while the Steelers were transitioning into a run-oriented team.

When Bettis was given the choice, he chose the Steelers over the Oilers due to the team's stronger history. With a team in place, the Rams and Steelers worked out a deal:

Traded to Pittsburgh

• Running back Jerome Bettis
• 1996 third round pick (72nd overall, used to select Steve Conley)

Traded to St. Louis

• 1996 second round pick (59th overall, used to select Ernie Conwell)
• 1997 fourth round pick (121st overall, later traded to the Miami Dolphins, used to select Jerome Daniels; the Rams received the 112th pick in exchange, used on Ryan Tucker)

With the team out of the running for Bettis, the Oilers selected Ohio State running back Eddie George with their first-round pick in the draft. The deal was initially reported during ESPN's coverage of the draft by ESPN reporter & ex-Steeler Mark Malone,^[5] and confirmed by the NFL shortly after the start of the 2nd round.^[6]