Jo Tu Na Mila
2018 Urdu Ballad song
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"Jo Tu Na Mila" (Urdu: جو تو نہ ملا transl. If I don't get you) is a 2018 Pakistani song. It was composed and recorded by Asim Azhar with lyrics written by Kunaal Verma.[1]
| "Jo Tu Na Mila" | ||||
|---|---|---|---|---|
| ||||
| Single by Asim Azhar | ||||
| Language | Urdu | |||
| Released | 20 November 2018 | |||
| Genre | Pakistani pop | |||
| Length | 4:20 (video) 3:57 (audio) | |||
| Label | VYRL Originals | |||
| Composer | Asim Azhar | |||
| Lyricist | Kunaal Verma | |||
| Producer | Waqas Hasan | |||
| Asim Azhar singles chronology | ||||
| ||||
Release and success
The song was released by VYRL Originals on YouTube on 20 November, 2018. The song crossed 15 million views within a few days of its release.[2] It received the highest views for a Pakistani song in one day on YouTube.[3] The song passed 100 million views on YouTube on 4 May 2020.[4][5][6]
In 2020, the song was accused of copying the melody of "A Town with an Ocean View," a song by Japanese composer Joe Hisaishi featured in the Studio Ghibli film Kiki's Delivery Service.[7]
Music video
The song's music video, directed by Yasir Jaswal, features Asim Azhar, Iqra Aziz and Waleed Khalid.[8] The video begins with aerial shot of city, and shows Azhar following his girlfriend who is on a date with another man.[3] After following for a while, he chooses to leave, and is finally seen burning pictures of the two of them, ready to move on from the relationship.[8][9]
Accolades
| Award | Category | Result |
|---|---|---|
| Sony MIX Audience Music Awards | "Best non-film song"[10] | Nominated |
Credits and personnel
- Singer: Asim Azhar
- Director: Yasir Jaswal
- Starring: Iqra Aziz and Waleed Khalid
- Composer: Asim Azhar
- Music Producer: Qasim Azhar
- Lyrics: Kunaal Verma
- Co-Produced by Haider Ali
- Co-Composer by Hasan Ali
- Mixed by Chris "TEK" O Ryan
- Mastered by Joe Bozzi
- D.O.P: Farhan Hafeez
- Gaffer: Asif Hasan
- Focus Puller: Waqas Younis
- Wardrobe & Styling: Ehtesham Ansari
- Hair & Makeup: Nauman & Aqeel at Toni & Guy Production
- Design: Zain Khan at Cinescapes
- Line Producer: Zuhaib Fayyaz
- Producer: Waqas Hasan
- Post: JaswalFilms
- VFX: ProVision Post
Credits source[11]