Joe Holberg
From Wikipedia, the free encyclopedia
Joe Holberg | |
|---|---|
 Holberg in 2025 | |
| Occupation | Businessman |
| Years active | 2015–present |
| Notable work | Rogue Finances[1] |
| Website | joeforchicago.com |
Joe Holberg is an American businessman and politician who founded, and sold, a money management firm Holberg Financial (later Spring), and is running for Mayor of Chicago in the 2027 election.
Holberg attended the University of Michigan and due to financial difficulties had to choose between paying rent or paying for tuition, opting to pay his tuition and be homeless, living in a car on foodstamps.[2][3] After graduating he worked as a teacher in Chicago's West Side.[2] He also worked for AmeriCorps.[4]
Business career
Holberg opened a money management firm, Holberg Financial, in 2015 to help prevent people from having a similar experience to his in college.[5][2] The firm created software to serve as an online work benefit program to bridge the gap between employers and employees when it comes to providing adequate financial guidance.[6] In 2017 Holberg published a book Rogue Finances which hoped to educate millennials on financial responsibility.[1] In 2018 Holberg would give a TEDx talk at his alma mater on financial responsibility.[7]
In 2018 Holberg Financial received $1 million in seed capital from venture capitalists, primarily from Google.[5][6] In 2021 Holberg would renamed the company as "Spring" with the firm being bought out by Mariner Wealth Advisors in January 2023 with Holberg becoming Mariner's managing director of its new financial wellness department which would be built with Spring as its core.[8][9][10][11]
