Joepie was first published on 28 February 1973.[1] The founding company was N.V. Sparta which was later renamed as Magnet Magazines. It was the precursor of De Persgroep.[1] Guido Van Liefferinge was the founding editor-in-chief of the magazine which was published in Dutch.[1]
Joepie published photonovels which featured the Belgian singers such as Willy Sommers, Micha Mara, Paul Severs, Jimmy Frey and John Terra.[1] The magazine was redesigned in 1985 to improve its sales and became a publication with a focus on pop music celebrities.[1] It began to target 12-17 years old girls after its redesign.[2] The publications of photonovels ended in February 2014.[1] The magazine sold 31,133 copies in February 2015.[3] Joepie folded in the late 2015 due to lower circulation levels.[1] Shortly before its closure the frequency of the magazine was redesigned as monthly in April 2015.[3]
Two special issues of Joepie were published in 2019 and in 2023 for charity purposes.[4]
