Jones Snowboards
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 Jones Snowboards' Current Logo | |
| Company type | Private |
|---|---|
| Industry | |
| Founded | 2010 |
| Founder | Jeremy Jones |
| Headquarters | , |
Key people | |
| Products | |
Number of employees | 20 (2019) |
| Website | jonessnowboards |
Jones Snowboards is an American snowboard, snowboard binding, and snowboarding clothing & accessories manufacturer based near Lake Tahoe. The company was founded by renowned freeride snowboarder Jeremy Jones. The company has received numerous awards for its snowboards.[1][2] Jones snowboards are manufactured in Dubai.
Jones Snowboards was founded in 2010 by Jeremy Jones in collaboration with Nidecker Snowboards. [3] Jones Snowboards is now part of the Nidecker Group.[4] The Nidecker Group (NDK Group) is made up of the brands; Nidecker, Flow, Jones, YES., and Now.[4]
Jones Snowboards has a stated focus on environmental causes, especially the fight against climate change. This includes efforts to manufacture their boards in an environmentally friendly manner, and the donation of 1% of sales to sustainability-focused non-profits.[5] Jones Snowboards also promotes avalanche safety, and includes their "5 Red Flags"[6] in the artwork on some of their snowboards and packaging materials.
Jones Snowboards has a strong design ethos behind all of their products.[7] Since 2020, Jones snowboards and splitboards are made using 100% solar power. This led the company to announce an 89% drop in production related CO2 emissions.[7]
Competitive success
In December 2019, Jones Snowboards announced that French snowboarder Victor De Le Rue would join as a new global team rider.[8] Victor went on to win the 2021 Freeride World Tour on the Jones Snowboards Aviator 2.0.[9]
