Born in Sant Sadurní d'Anoia, Catalonia, he was the son of Freixenet's founders, Pedro Ferrer Bosch and Dolors Sala Vivé.[1] During the Spanish Civil War, he lost his father and brother.[1] After the conflict, his mother and sisters managed the business until he joined in 1947.[1][2]
Ferrer became general manager in 1959 and later president in 1978.[1] During his tenure, Freixenet expanded its production capacity, updated its facilities, introduced the Cordón Negro label, and established wineries in France, the United States, Mexico, Argentina, and Australia.[1] After stepping down from daily operations in 1999, Ferrer remained involved as honorary co-chairman, serving as an advisor and maintaining a role on the company's Board of Wisdom.[1]
In 2018, Freixenet became part of Henkell & Co., leading to the formation of Henkell Freixenet.[1]
Ferrer also supported various cultural and sporting institutions, including theatres, museums, an orchestra, a music school, and a hockey club.[1]