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José de Bouza Serrano

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José de Bouza Serrano
Chief of Protocol of Portugal
In office
27 October 2008 – 31 March 2012
Preceded byManuel Corte-Real
Succeeded byAntónio de Almeida Lima
Portuguese Ambassador to the Netherlands
In office
14 March 2012 – 20 September 2016
PresidentAníbal Cavaco Silva
Marcelo Rebelo de Sousa
Preceded byJorge Silva Lopes
Succeeded byRosa Batoréu
Portuguese Ambassador to Denmark
In office
24 November 2004 – 10 October 2008
PresidentJorge Sampaio
Aníbal Cavaco Silva
Preceded byJosé Freitas Ferraz
Succeeded byJoão Silveira Carvalho
Personal details
BornJosé de Bouza Serrano
(1950-07-20) 20 July 1950 (age 75)
Alma materUniversity of Lisbon

José de Bouza Serrano GCIH OIH GCM (born 20 July 1950) is a Portuguese diplomat.

He earned a licentiate degree in Law from the University of Lisbon, and joined the diplomatic career in 1978.[1] He served as the Portuguese Ambassador in Copenhagen (Denmark) from 2004 to 2008,[2][3] as the (non-resident) Portuguese Ambassador in Vilnius (Lithuania) in 2005,[4][5] as the country's Chief of Protocol from 2008 to 2012,[1][6] and as the Portuguese Ambassador in The Hague (Netherlands) from 2012 to 2016.[7][8]

In 2019, Bouza Serrano sold his 170-piece collection of 17th-to-19th-century Ming and Qing Chinese porcelain to the Orient Foundation; the collection is now on permanent exhibition at the Museum of the Orient, in Lisbon, under the name "The Former Bouza Serrano Collection – The Strength of Fragile Things".[9]

An outspoken monarchist (self-described as a "committed monarchist in the service of the Republic"[10]), in 2023 he was in charge of protocol at the wedding of Infanta Maria Francisca, Duchess of Coimbra in Mafra Basilica.[11][12]

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