Julian Dunkerton

In the early 1990s, Dunkerton stood three times as a Labour Party candidate in the Cheltenham Borough Council elections. He stood in the St. Peter's ward in 1990,^[9] and in the Park ward in 1991^[10] and 1992.^[11]

In August 2018, Dunkerton donated £1 million to People's Vote, a campaign group calling for a public vote on the final Brexit deal between the UK and the European Union.^[12][13] He believes that the success of the Superdry business could not have occurred if Britain had been outside the European Union at the time.^[12]

In the 2019 general election, he supported the Liberal Democrats,^[14] giving the party a £30,000 donation while also donating £100,000 to the Green Party of England and Wales and £35,000 to Plaid Cymru.^[15][16]

Dunkerton lives in Cheltenham.^[17] In February 2016, he sold just under £50 million of shares to fund his divorce settlement with his wife, Charlotte Abbot.^[18] They had two children, one stepdaughter and one daughter.^[18][5]

In 2016, Dunkerton began dating fashion designer Jade Holland Cooper after they met in the bar at one of his hotels in Cheltenham.^[19] They married in August 2018 in the Cotswolds where Craig David sang and Idris Elba deejayed.^[17][20][19] They have two children, a daughter born in 2020 and a son born in 2022.^[21]

He owns a private jet, which he describes as "a tool rather than an indulgence".^[5]