Juliet Gellatley
British writer and animal rights activist
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Juliet Gellatley is a British writer and animal rights activist. She is the founder and director of Viva! and a former director of the Vegetarian Society. She is also a founding director of The Vegetarian and Vegan Foundation, now known as Viva! Health, along with Tony Wardle,[1] with whom she was married and has two sons, Jazz and Finn, born in 2002.[2][3]
- Vegetarian Society (1987–1993)
- Viva! (1994–present)
Juliet Gellatley | |
|---|---|
Gellatley in 2022 | |
| Occupation | Writer • animal rights activist |
| Years active | 1987–present |
| Organizations |
|
| Movement | Animal rights |
She is the author of The Livewire Guide to Going, Being and Staying Veggie!, The Silent Ark: A Chilling Expose of Meat – The Global Killer, and Born To Be Wild: The Livewire Guide to Saving Animals.
Gellatley was the winner of the Linda McCartney Award for Animal Welfare in 1999, sponsored by the Daily Mirror's Pride of Britain Awards.[4]
Career
Gellatley became vegetarian at the age of 15 and has spent most of her working life campaigning on behalf of animal rights. After obtaining a degree in zoology and psychology, she became the Vegetarian Society's first youth education officer (1987 to 1993) and rose to become its director.[citation needed]

She launched Greenscene, Britain's only magazine for young vegetarians, and was its editor from 1987 to 1992. In October 1994, she launched Viva!, a registered charity that campaigns for vegetarian and vegan lifestyles and promotes animal rights. She was the editor and one of the authors of Vegetarian Issues: A Resource Pack for Secondary Schools, 1992.[citation needed]
In 1997, Gellatley created a website to campaign against the culling of kangaroos and the trade in their meat.[5] The Australian High Commission in London responded that it was "a campaign based on false, emotive and outdated information" and that the meat was a by-product of a regulated cull to control the numbers of kangaroos that would take place anyway.[6]

Gellatley was the winner of the Linda McCartney Award for Animal Welfare in 1999, sponsored by the Daily Mirror's Pride of Britain Awards.[4]
In 2002, Gellatley co-authored When Pigs Cry: A Report on the USA Pig Industry.[7]
In 2002, on the television show 60 Minutes,[8] she talked about the "illegal" killing of kangaroos in Australia, and in 2006 wrote "'Under Fire' A Viva! Report on the Killing of Kangaroos for Meat and Skin".[9] She subsequently took the campaign to Australia itself.[10]
Gellatley was one of several people who provided information used in the writing of the book Striking at the Roots: A Practical Guide to Animal Activism (2008) by Mark Hawthorne.[citation needed]
Gellatley extended the campaign to the football industry, launching the "Killing for Kicks" campaign.[11] She has named Adidas as a company that uses kangaroo skin to make football boots.[12]
As of June 2018, kangaroo meat has been removed from all UK supermarkets.[13] The same year, pet supplies retailer Pets at Home agreed to discontinue the sale of dog treats that contained kangaroo meat.[14]