Just Riadh

Belaïche was born in Sidi Bel Abbès wilaya^[4] in Algeria. When he was eight,^[5] he moved to the Paris region with his family, living first in Drancy^[6][7] and later in Magny-le-Hongre.^[8] As a child, he dreamed of becoming a professional footballer.^[7][9]

Under the pseudonym riadhtheone,^[3] Belaïche started making humorous videos on social networks when he was a teenager.^[10]

He collaborated in 2017 for the first time^[11] at age 18 with other social media personalities and appeared in the video Saïd & Paul: Les Gens sur Twitter (transl. People on Twitter) by Paul Darbos and Saïd Bengriche^[12] broadcast on YouTube.^[10][7] He stopped the videos to focus on his studies. After obtaining his baccalauréat,^[13] he went to a BTS but stopped to restart videos on social networks.^[10] A friend of him posted one of his videos on Facebook and it got millions of views.^[14] In November 2017, French rapper Booba also shares one of his videos on Instagram.^[15]

In 2020, Belaïche played the role of Wejdene's boyfriend in her music video clip Coco.^[16]

In 2021, he confronted his haters in the documentary J’aime pas Just Riadh (I hate Just Riadh in English) made by the French media Brut on BrutX.^[17]

In 2022, he collaborated with several brands like Canal+, Puma, Paco Rabanne and LVMH and is elected influencer of the year 2022 by Stratégies magazine.^[18]

Belaïche has acted in several films and television series like 30 jours max (transl. 30 Days Left) (2020), Stalk (2021)^[19][10] or LOL, qui rit, sort! on Amazon Prime (2022).^[20] In 2022, he participated in the French reality game show Pekin Express: Duos de choc on M6 with his bestfriend.^[21][22]

In 2023, Belaïche acted as the main character of the movie À la belle étoile (transl. Sugar and Stars)^[23][24] and played the role of Yazid Ichemrahen, world champion of frozen desserts in 2014.^[7][25]