Juvee (energy drink)
American energy drink brand
From Wikipedia, the free encyclopedia
Juvee is an American energy drink brand created in 2022 by 100 Thieves co-founder Matthew “Nadeshot” Haag and Sam Keene. In January 2024, Juvee was acquired by Sprecher Brewing Company, which moved production and warehousing to its Greater Milwaukee headquarters and appointed Keene as chief marketing officer for the Sprecher portfolio.[1][2][3]
| |
| Type | Energy drink |
|---|---|
| Manufacturer | Sprecher Brewing Company |
| Origin | United States |
| Introduced | 2022 |
| Color | Various |
| Website | drinkjuvee |
History
Juvee launched on October 4, 2022, as a “better-for-you” energy drink developed by 100 Thieves, a gaming lifestyle and esports organization.[4][5] In November 2023, 100 Thieves announced a restructuring that spun out its game development studio and the Juvee brand.[6][7] On January 18, 2024, Sprecher Brewing Company purchased Juvee from 100 Thieves and indicated it would consolidate Juvee’s operations in Wisconsin.[1][8]
Products
Juvee’s early line featured zero-sugar, 5-calorie, 12 fl oz cans with approximately 128 mg of caffeine per serving, positioned as an “anytime” energy drink. A 2022 trade review covered the initial flavors and formulation.[9] In July 2024, the brand introduced an “Orange Dream” flavor.[10] Additional non-independent details on flavor lineup and nutrition are provided by the brand’s official website.[11]