KSEL-FM

The station was assigned the call sign KKHJ on 1986-11-01. On 1988-10-13, the station changed its call sign to the current KSEL.^[4]

The call sign KSEL was previously assigned to 93.7 FM (Now KLBB-FM) & 950 AM (Now KJTV-AM) Lubbock, Texas from 1956–1986. From the mid 1970s to 1986, KSEL-FM was owned and operated by Harris Enterprises of Hutchinson, KS. During this period, the station began with an automated Top 40 format before eventually simulcasting with its AM counterpart. From 1981 until 1985, KSEL-FM was rated as one of the premiere contemporary stations in the Lubbock market with notable personalities such as Stan Castles, Steve Coggins, Rick Gilbert and Ron Roberts. Other personalities included Jon Hart, Frank Torres, Laura McDonald and Gary Alexander. Harris Enterprises sold the station(s) in 1986 to Bakke Communications of Midland, TX., at which time the call sign was changed to KKIK, and the format changed to country. Bakke Communications filed for bankruptcy in 1995.