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KVON

Radio station in Napa, California, United States From Wikipedia, the free encyclopedia

KVON (1440 AM) is a commercial radio station broadcasting a Spanish AC format. Licensed to Napa, California, United States, it serves the Napa County/Sonoma County region of Northern California. The station is owned by Wilfred Alexander Marcencia and Julissa Marcencia, through licensee Wine Down Media LLC.

BrandingMega Mix 1440/96.9
LanguageSpanish
Quick facts Broadcast area, Frequency ...
KVON
Broadcast area
Frequency1440 kHz
BrandingMega Mix 1440/96.9
Programming
LanguageSpanish
FormatSpanish AC
Ownership
Owner
  • Wilfred Alexander Marcencia and Julissa Marcencia
  • (Wine Down Media LLC)
KVYN
History
First air date
November 17, 1947 (1947-11-17)
Technical information[1]
Licensing authority
FCC
74430
ClassB
Power
  • 5,000 watts (day)
  • 1,000 watts (night)
Transmitter coordinates
38°15′44.7″N 122°16′59.9″W
Translator96.9 K245DK (Napa)
Links
Public license information
WebcastListen live
Websitekvon.com
Close

KVON's transmitter is sited south of Napa, adjacent to the Napa River. The station is also relayed over low-power FM translator K245DK (96.9 FM).

History

On November 17, 1947, KVON first signed on.[2] Originally it broadcast with 500 watts of power around the clock, before getting a power increase.[3] The station was owned by Thomas L. Young from 1971 to 1996. During Young's ownership, he founded sister station KVYN which went on the air in 1975.[4][5]

In May 2017 an announcement was made that the station along with KVYN had been sold by Wine Country Broadcasting to Wine Down Media for $425,000. The transaction was consummated on August 1, 2017.[6]

On December 14, 2021, KVON announced that it would flip to Spanish language programming on January 3, 2022, and some previous programming elements would move to sister station KVYN.[7] The station is currently the only station in Napa County broadcasting in Spanish 24 hours a day, 7 days a week. The format is Spanish AC, branded as "Mega Mix 1440/96.9.[7] The switchover to the new format is a culmination of a 5 year transition, bourne out of several events starting with the October 2017 Northern California wildfires, followed by the 2019 California power shutoffs and the COVID-19 pandemic. Over one third of Napa County's population is Latino and during these events, Spanish speaking residents had a difficult time retrieving and understanding coverage and implications of these events at the local level.[8] The station's ownership was granted a license to broadcast by the FCC on December 8, 2021.[9]

References

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