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On February 13, 2024, a listener requested Oklahoma S.C.O.R.E. country station KYKC play "Texas Hold 'Em". The general manager Roger Harris replied, writing, "We do not play Beyoncé on KYKC as we are a country music station."[3] The answer went viral and caused a stir on social media against country music stations, leading Beyoncé's fans to flood the radio station with requests to play the song and started trending on Twitter with #Beyonceiscountry.[4][5][6] After adding the song to radio rotation, a representative from S.C.O.R.E. responded to racism and boycott accusations against the singer's music with a statement: "We are a small market station. We're not in a position to break an artist or help it that much, so it has to chart a little bit higher for us to add it. But we love Beyoncé here. We play her on our [other top 40 and adult hits stations] but we're not playing her on our country station yet because it just came out."[7] The station further clarified its position, saying it was unaware the song had a country sound until staff members heard it, and subsequently added it to their playlist.[8]
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