At school Veale's artistic ability was noticed and encouraged and she sold her first paintings during her school days.
Veale showed academic promise and passed her Oxford entrance exam before sitting her A levels. She went to Durham University but quickly realised that her passion for art overwhelmed other interests. She left Durham after one year so that she could follow her desire to paint and write.
Her first commercial studio experience was with Jay Advertising, a small studio in Leicestershire where she started as a freelance artist. Although Veale appreciated the experience she found the very commercial aspect of the work difficult to come to terms with because it restrained her imagination. However it was invaluable experience and taught her important technical and commercial aspects.
Veale also produced work for Sharpe's Classic and some nature studies for Royle Publications around this time. At 19 years of age she was spotted by Rowland Hilder who was on the board at Royle. He had been impressed by an illustration of a rabbit with young which Veale had submitted and which was subsequently published. He gave her advice and encouraged her to never stop drawing and painting as he considered her talent to be exceptional. His advice stayed with her. Hilder also gave Veale tutorial advice which helped her enormously.
Veale produced a series of designs for Elgin Court and Gordon Fraser which became best sellers. When Gordon Fraser was taken over by Andrew Brownsword in 1989 Brownsword focused on the best selling artists work and Brownsword and Veale created Country Companions, which became a global success. Veale drew inspiration for the Country Companions characters from her childhood holidays in Somerset with her brothers and parents at the Sutton's farm-house.
Country Companions became a huge success in the UK and around the world, with Veale creating hundreds of artworks and designs.
Veale also created Oliver Otter and Friends, working directly with several large retailers including WHS, Mothercare, Safeway, Boots, and many other retailers and suppliers on the merchandising and licensing for the concept.
In 2000 Veale created the concept 'Mr Moon'. After a lucky meeting with one of the executives on the Universal Studios stand at the Frankfurt Book Fair who pointed Veale in the direction of UK production studios, 'Mr Moon' was commissioned as a tripartite co-production between UK, Canada and Singapore of 52 episodes of CGI animation.The co-producers were Skaramoosh London, Sparky Animation and Title Entertainment.The series was first broadcast in UK by Play-Disney in 2010. Veale is the creator of the series, the art director and the underlying Rights Holder of the concept and characters.
