Kavita Radheshyam Animal Movement
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 | |
| Founded | August 2011 |
|---|---|
| Founder | Kavita Radheshyam |
| Focus | Animal rights |
| Location | |
| Website | http://www.kavitaradheshyam.in |
The Kavita Radheshyam Animal Movement (KRAM) is an internet-based animal rights movement started by Bollywood actress and animal activist Kavita Radheshyam.[1] Radheshyam held a naked photo shoot to spotlight cruelty against animals in India, and became the brand ambassador for the International Organization for the Protection of Animals (OIPA), an Italian-based animal rights group.[2] Unsatisfied with the way the organization worked, Kavita left and started KRAM.[3]